I create high-trust, conversion-focused UGC for SaaS and B2B tech, AI consumer tech, gadgets and smart home devices, family and parenting brands, home and kitchen products, and outdoor/cycling gear.

With 10+ years in corporate tech as a creative operations and program management leader, I understand how brands think, how campaigns work, and what teams actually need from creators. I communicate clearly, manage workflows efficiently, and deliver organized, production-ready files that slot directly into paid ads, landing pages, social calendars, and content systems.

My brand-side experience carries over into UGC through strategic thinking, clean execution, and a deep understanding of customer psychology. I’ve worked with product managers, designers, and engineers, so explaining complex tools, features, and benefits on camera is second nature — especially for tech, apps, and AI products.

Brands partner with me for real-talk dad storytelling, high-clarity product demos, easy-to-understand tech explainers, engaging unboxings, and authentic lifestyle content filmed across the Bay Area. My style blends natural hooks, grounded delivery, and relatable family moments that consistently drive engagement, trust, and conversions.

UGC Roy — Bay Area / San Francisco UGC Creator